The High-end Fashion Doll line that every collector is talking about!

The Fashion Royalty line was conceived and created by designer Jason Wu in 2000 when he was living in Europe and from where he drew much of his inspiration for the line. The dolls celebrate the glamour and excitement of the fashion industry, bringing in a uniquely diverse collection to the fashion doll arena. With the help of the Integrity Toys design team, Jason was able to finally transform his concept into reality and after two years of strenuous planning, the FR® was finally born.

With a spectacular splash created by its introduction at Toy Fair 2001, the Fashion Royalty collection has redefined the industry’s quality standards and put new meaning into the expression “high fashion collectible doll.” From ultra-limited production numbers and the minute details of their couture-quality garments, to the drama and excitement of its intricately woven storyline, Fashion Royalty has made it's way into the collections of even the most discriminating doll collectors worldwide.